CYPRUS – MESI COURSE (ENGLISH) - Vifin Course Creator

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NABC is a standardised format used to communicate value propositions introduced by SRI (Stanford Research Institute).

The value proposition (as defined in your BMC) is communicated in the four perspectives (N-A-B-C) creates a clear-cut and efficient logic of your presentation which can be used in several different contexts.

https://www.youtube.com/watch?v=iHiLAJGDGt4&feature=youtu.be

The fundamentals in every business idea is to create customer (user) value.

The fundamentals in every business idea is to create customer (user) value

Your value proposition needs to adress 4 fundamental questions:

What is the important customer and market Need?
What is the unique Approach for addressing this need?
What are the specific Benefits per costs that result from this approach?
How are these benefits per costs superior to the Competition´s and the alternatives.

I understand you are hungry (need). I suggest that we visit the Krinova café (approach). It is close by, the food is great. It is calm and we can continue working (benefit). An alternative will be the big cantina where it actually is noisy and messy (competition).

The fundamentals in every business idea is to create customer (user) value

Adressing the 4 fundamental questions of your value proposition builds an effective pitch. Doing it iteratively in different stages of your development project will continously build the value of your business model.

A good pitch always starts with a hook to grab your listerners attention – like storytelling.

And secondly a good pitch always ends with a round off. A summing up of all the important points.

The fundamentals in every business idea is to create customer (user) value.

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Kursus oversigt

Introduction to MESI platform

Introduction to modules and platform implemented

Glossary implemented

Module 1: Introduction to entrepreneurship - entrepreneurial attitudes and skills

Introduction to module implemented

Entrepreneurship implemented

Traits and attitudes of an entrepreneur implemented

Developing your own business idea implemented

Assessing your business idea implemented

Developing a Business Plan implemented

Module 1: Quiz 13 out of 14

Module 2: Legal and regulatory framework

Introduction to module implemented

1 Introduction and requirements under the residency law implemented

2 Legal structures and regulatory framework implemented

3 Formalities and public authorities implemented

4 Taxes implemented

5 Insurances implemented

6 Legal regulations & Contracts implemented

Module 2: Quiz 8 out of 9

Module 3: Strategic planning and project management

Introduction to module implemented

1 Introduction implemented

2 Strategic planning – creating vision and goals implemented

3 Strategic planning – analyzing possibilities implemented

4 Project management implemented

5 Time management implemented

Module 3: Quiz 13 out of 14

Module 4: Access to markets

Introduction to module implemented

Introduction – from idea to market implemented

Understanding your market implemented

Understanding your customers implemented

Developing your products or services implemented

Marketing and sales implemented

Module 4: Quiz 16 out of 17

Module 5: Understanding the local business culture

Introduction to module implemented

Introduction implemented

Communicating across cultures implemented

Verbal communication etiquette in business 6 out of 7

Non-verbal communication etiquette in business implemented

Active listening and empathy not started

Module 5: Quiz not started

Module 6: Funding and fundraising

Introduction to module implemented

Introduction implemented

Funding your business idea implemented

Different types of funds implemented

NABC implemented

Investor Pitch not started

Module 6: Quiz not started

For trainers / teachers

Inspirational material implemented