To get an investors attention you must have a planned, professional and well-executed presentation.

What are investors interested in?

• Return on investment (Determined b, fx.: quality of team, quality of your product, market size and the percentage of that market you are able to get)
• Achievements to date (strategic alliances, prototypes, and sales)
• Key competitive advantage
• Marketing strategy
• How much money you want and how it will be used
  

The NABC is the core of your investor pitch if you cannot in simple words explain the value your idea is creating and to whom , how it's done and why it's competitive ie. the desirability part of the BMC,  you don't have to bother about putting effort into other parts of building your BMC. 

A good investor pitch needs to carry a few more facts and figures than just the NABC. In this section we will guide you thru the topics which needs to be covered approaching most investors.