• Develop an understanding of the process from idea to market launch
  
• Develop an understanding of how to do different kinds of analysis
• Acquire tools for creating a business model and a marketing plan
• Acquire experience in creating a business model

Upon completion of this module participants should be able to:

• Understand the process from idea to market, and why it’s not a good idea to jump directly from idea to launch
• Understand the need for analyzing the market, understand the consumer needs and understand the core of their own businesses
• Improve understanding of the above, through conducting basic research
• Reflect on what kind of help they need to make a successful launch

1 Introduction – from idea to market
2 Understanding your market
3 Understanding your customer
4 Developing your products or services
5 Marketing and sales